Built on experience. We’re a team of CFOs, controllers, and accountants who help consumer product brands build a strong financial foundation for confident decisions.
We see accounting and finance as critical infrastructure, not back-office support.
Solid Ratio is built for growing consumer product brands navigating DTC and omnichannel complexity. We meet founders where they are, then help build the financial foundation, cadence, and discipline that lets the next stage of growth happen without surprises.
Accounting and finance under one roof. Senior-level judgment, not slide decks. A team that does the work.
Stated plainly because we mean them. They guide who we hire, how we run engagements, and what we’ll say no to.
Builds trust, motivates action, supports growth, and strengthens long-term loyalty.
Continuously improve, adapt, and exceed expectations.
Empowering the freedom to grow and be profitable, maintain work-life balance, and give back through development and charity.
Integrity is irreplaceable; team players only; success and enjoyment thrive together.
You’ll work directly with senior people who stay close to the work, not hand it off. Below are the three partners behind Solid Ratio.
I really appreciate the financial guidance and ability to “right size” solutions (i.e., find solutions that fit with our company’s size).
Client · Consumer brand founderI truly appreciate Solid Ratio’s help and guidance, especially during the last fiscal year when so many changes took place. He’s consistently calm, thoughtful, and resourceful.
Client · CEOOne thing I truly appreciate about Solid Ratio is the way your accounting team is precise and reliable. You’re also incredibly supportive and easy to work with, which makes all the difference!
Client · Operations leadWe start by building the financial foundation and views that matter most, then run the cadence alongside your team. As the business evolves, we refine the models, reporting, and focus, so that finance and accounting continue to support better decisions over time.
Stabilize the books, stand up reporting and cash planning, and put a chart of accounts in place that the business can actually run on.
Run the weekly and monthly cadence alongside your team, with real ownership and real rhythm, so it sticks past the first quarter.
Refine the models, reporting, and focus as the business evolves and the questions worth asking keep changing.
Either way, we’ll meet you where you are, and outline where we’d focus first.