Embedded finance + accounting support for consumer product brands across DTC, wholesale & retail, designed to support confident decision-making.
Six focused engagements built for growing consumer product brands. Pick the outcome. We’ll own the work.
Hands-on financial leadership to guide decisions, accelerate execution, and move the business forward.
Learn more13-week cash planning that replaces guesswork with real visibility so cash decisions are proactive, not reactive.
Learn moreAccurate books, timely closes, and disciplined accounting that everything else is built on.
Learn morePlanning, budgeting, and analysis informed by experience so founders know what to focus on, why it matters, and how to act.
Learn moreClear understanding of inventory economics, margins, and cash impact, so you can price confidently, plan buys thoughtfully, and avoid costly inventory mistakes.
Learn moreWe turn strategy into action by implementing systems, executing initiatives, and carrying work through day to day. We are doers, not just advisors.
Learn moreWe start by getting the right access and inputs, stabilizing the books and close, and standing up the reporting and cash planning that matters most. Then we run the weekly and monthly cadence with you, so it actually sticks, and refine as the business grows and questions evolve.
Stabilize the books and close. Stand up the reporting, cash planning, and chart of accounts the business actually needs to run.
Run the weekly and monthly cadence alongside your team. Real cadence, real ownership, so the rhythm sticks past the first quarter.
Refine models, reporting, and focus as the business evolves, so finance and accounting keep pace with the questions worth asking next.
Founders come to us when the business is working but getting bigger, more complex, and harder to manage without experienced financial leadership and the right financial systems in place.
You may recognize yourself if…
The business is growing and the numbers are getting bigger.
You’re profitable on paper, but cash feels tight.
Inventory buys or hiring decisions carry more weight than they used to.
You don’t fully trust the numbers you’re looking at.
You know the business needs a stronger financial foundation (systems, processes, and discipline) to continue to scale.
A lender or investor pushed back, and you know it’s time to level up the accounting and finance function.
We work with consumer product founders who see accounting and finance as critical infrastructure, not just back-office support.
Growing consumer product brands navigating DTC and omnichannel complexity. You recognize it’s time to level up your accounting and finance functions with experienced leadership, without hiring a full internal team.
We work exclusively with consumer product brands and see these decisions every day. That experience shows up in better judgment and faster progress.
We don’t stop at recommendations. We help build the foundation, run the cadence, and carry initiatives through.
We focus on the numbers that matter for the decision at hand, and provide the context to act with confidence.
Clean books and disciplined accounting paired with CFO-level decision support, all under one roof.
I really appreciate the financial guidance and ability to “right size” solutions (i.e., find solutions that fit with our company’s size).
Client · Consumer brand founderI truly appreciate Solid Ratio’s help and guidance, especially during the last fiscal year when so many changes took place. He’s consistently calm, thoughtful, and resourceful.
Client · CEOOne thing I truly appreciate about Solid Ratio is the way your accounting team is precise and reliable. You’re also incredibly supportive and easy to work with, which makes all the difference!
Client · Operations leadWe’ll talk through your current financials, highlight what matters most, and outline where we’d focus first. No prep required.